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The Priceline Group
The Priceline Group (PCLN ), is a provider of online travel & related services to consumers and local partners in over 200 countries through six primary brands: Booking.com, priceline.com, agoda.com, KAYAK, rentalcars.com and OpenTable. Collectively The Priceline Group operates in over 200 countries and territories in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa in over 40 languages.
Formerly known as Priceline.com LLC, the company was officially renamed in April 2014 to better to reflect its evolution as a company with multiple independently-operated brands.〔(【引用サイトリンク】url=http://www.businessweek.com/articles/2014-04-01/why-priceline-needed-a-new-name )〕 In 2014, Darren Huston was named Chief Executive Officer of The Priceline Group, a role previously held by Jeff Boyd.〔(【引用サイトリンク】url=http://investing.businessweek.com/research/stocks/people/person.asp?personId=754957&ticker=MSFT&previousCapId=27536&previousTitle=DEVRY%20INC )〕
==History==
In 1997, priceline.com, an online travel site, used its Name Your Own Price bidding model. In 1999, The Priceline Group underwent its initial public offering and reached $12.9 billion in market value on the first day, the highest first day value for a corporation at the time. This same year, the company also experimented with selling other products and services such as groceries, gasoline, home mortgages, cars, and more through its Name Your Own Price service. This offering was later discontinued in 2000. Jeff Boyd was named Chief Executive Officer in 2002 and remained in that role until becoming Chairman of the Board for The Priceline Group in 2013.〔(【引用サイトリンク】url=http://www.businessinsider.com/priceline-jeff-boyd-2012-1 )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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